Lazy Cakes: The Official Relaxation Brownie
May 23, 2011, Delray Beach FL – Lazy Cakes, “The Official Relaxation Brownie”, can be found at your local convenience store, replacing the recently banned synthetic marijuana,K2or Spice. HHB, LLC, the maker and distributor of Lazy Cakes, claims these brownies are marketed solely to adults, while officials and parents of hospitalized children beg to differ.
These chill brownies first hit the market in October of 2010 as a means of relaxation for adults who live stress filled lives. Laced with high levels of Melatonin, a naturally occurring hormone in the body, the brownies are flying off the shelves across theUS.
One brownie contains 8 mg of Melatonin, making this treat beyond what would be necessary to so called “relax”. As recommended on Lazy Cakes’ packaging, adults should only consume one half of the brownie, twice a day. But who eats just one half of a brownie?
“Taking a typical dose (1 to 3 mg) may elevate your blood melatonin levels to 1 to 20 times normal”, according to the National Sleep Foundation. “Because melatonin is contained naturally in some foods, the U.S. Dietary Supplement Health and Education Act of 1994 allows it to be sold as a dietary supplement (e.g., vitamins and minerals). These do not need to be approved by the Food and Drug Administration (FDA) or controlled in the same way as drugs”.
Though the makers of Lazy Cakes are not FDA approved they claim their brownies fall under FDA approved guidelines, it would be hard to convince most adults that a brownie with such a high dose of melatonin is the same as taking a vitamin or supplement.
Arkansas Help Department (ADH) has already started the initiative to recall all Lazy Cakes in the state because the main ingredient, melatonin, has not been approved for common food use.
“There's nothing in this brownie that would hurt anybody or put anybody in the hospital. If somebody goes to the hospital, I can assure you it's not from the ingredients in the brownie. They're 100 percent safe”, said Terry Harris, CEO of HHB.
One toddler inMemphis,TNand two children inFall RiverandNew Bedford,MAwere rushed to the emergency room after ingesting these brownies. The Mayors of theMassachusettstowns are now moving forward in trying to ban this product.
Lazy Cakes’ packaging includes the warning, “For Adults Only: Not suitable for kids”, and features a lazy eyed cartoon brownie, reminiscent of Nickelodeon’s SpongeBob SquarePants. Paired with psychedelic neon green lettering and a bright purple background, parents question if this product is really being marketed to their kids.
On Facebook, they have over 25,000 fans raving about the product, asking where to buy it, defending negative news reports, and drug jokes. One fan even comments, “sprinkle some thc on top… you got a best seller lol”.
This will not be the last time we hear about this new pop culture craze of food products offering more than empty calories. Before officials could even start the fight to get this product off the market, HHB started producing “UpCake”. When CEO Harris was asked what UpCakes were, he replied with “Kind of a speed brownie, I guess. It's got encapsulated caffeine”.
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Terry Harris Quotes: http://www.memphisflyer.com/memphis/qanda-with-terry-harris/Content?oid=2711369
Lazy Cakes Website: http://www.mylazycakes.com/