As far as businesses go, Kitson LA is making a point by encouraging more controversy for its products’ recurring theme of the promotion of drugs and drug use. Pushing consumer’s buttons with gifts and clothing that lighten the severity of the world’s rising drug addiction epidemic, the Los Angeles company profits from drug-oriented and thought-to-be trendy merchandise. The latest advertised knickknack is a small container with the legible words “Recreational Prescription DRUGS” written on the front and center. If this isn’t Kitson LA favoring drug use, then what is?
Kitson LA Product
With the image of their new product, Kitson LA commented, “Store all your prescription drugs in one place in this pocket size & portable, recreational prescription drugs tin!” Statements like these don’t even pretend to take into consideration that society might have significant impact in altering the consumers’ choices and beliefs. Fans and potential buyers replied to the post:
“Haha got this one!”
“I need this.”
“Oh my gosh, I die! lol”
Looking at these comments is more proof of how merchandise can affect or encourage a person’s opinion on controversial matters like active drug abuse and addiction. The people that made these statements are excited about the product, find it humorous, and would most likely buy the product because they may partake in drug use themselves. What does this say about our culture? Kitson LA is approving people’s abuse of drugs and selling their own products to exploit it. By placing drug-related merchandise on the market like this, the business glamorizes the idea of addiction. With a prescription pill and heroin epidemic leading to overdoses that are the number one cause of death in the country right now, Kitson LA fails to realize the mental confusion, emotional distress, and downright insincerity that their company is distributing to the country by the sale of such products.
Around this time last year, Kristen Johnston, sober actress and addiction advocate, spoke out about the sales of the Kitson LA prescription drug T-shirts, expressing her sincere concern for the glamorization of drug abuse. We can only hope recovery advocates and anti-drug organizations, who have already gone up against Kitson LA in the past, will be willing to speak up once more to stop Kitson from continuing this path. Drug abuse is a serious matter, and selling products that promote the acceptance of prescription drug use to a demographic that might be easily influenced, just seems wrong.
Kitson Update 12/11/2015Tags: drug designs, kitson la, party sober, party sober clothing, urban stash spot clothing